About Prima Consulting

An actuarial, IFRS and risk consultancy working across Saudi Arabia, the UAE, Pakistan and Europe. Qualified actuaries, chartered accountants and CFA charterholders who sign the reports they produce, and build the software that runs them.

Block 04 . Who Prima Consulting is

Who Prima Consulting is

Several firms share a similar name. If you arrived looking for a different one, this section will save you a click.

Prima Consulting is a financial and risk consultancy. We value employee benefit obligations under IAS 19, build expected credit loss models under IFRS 9, run IFRS 17 transitions for insurers, and deliver internal audit, governance and ESG reporting across the Gulf and South Asia. Through IFRS Tech, our own digital transformation team builds the software that runs those calculations.

Our head office is in Karachi, with offices in Al Khobar, Dubai, Dublin and Aachen. Work is signed by qualified actuaries and chartered accountants, not by generalists.

Our only website is primaconsulting.org, and our software arm publishes at ifrstech.com. We operate no other domains, and we have no connection to other firms trading under similar names.

Reception at one of our offices, with the Prima sign on the wall
Block 05 . How the firm came together

How the firm came together

Prima Consulting started in Karachi with a small group of actuaries and chartered accountants who had spent their careers inside Big Four practices, actuarial consultancies, insurers and banks. They had watched the same problem repeat from the inside: a client needs an IAS 19 valuation, an auditor challenges the assumption, and the actuary who set it works for a different firm from the accountant defending it. Every handover cost weeks.

The firm was built to hold both disciplines. An actuary who can defend an assumption to an auditor, and an accountant who understands why the actuary set it that way, sitting in the same room and answering to the same partner. That is the whole idea, and it is why the practice list looks broader than a specialist firm's.

Saudi Arabia and the UAE followed as IFRS adoption moved through the Gulf. IFRS 17 arrived and insurers needed transition work that no local firm was staffed for. IFRS 9 arrived and banks needed expected credit loss models that would survive regulatory review. Each of those pulled the firm further into work that required a qualification rather than an opinion.

The software came last, and it came from frustration. Teams were rebuilding the same models every reporting cycle in spreadsheets that nobody could audit. Our own digital transformation team started writing tools to stop it, first for internal use and then for clients. That became IFRS Tech.

The join between the actuary and the accountant is where engagements slip. We removed the join.

The reason ten practices sit under one roof, and the reason none of the work is subcontracted.
Block 06 . The people who sign the work
Block 07 . Qualifications across the firm

Qualifications across the firm

The spread is the reason ten practices sit under one roof without any of it being subcontracted. An IFRS 17 transition needs an actuary and a financial reporting specialist in the same room. An ECL model needs a credit risk modeler who can also defend the accounting treatment.

FSAASAFPSAFIAAIAAPSA FCACACPACFAESG specialists

Our team came from actuarial consultancies, Big Four accounting firms, insurers, banks and technology businesses. That mix is what lets one firm cover the standard, the audit and the software without handing half of it to somebody else.

Block 08 . What Prima Consulting does
Block 09 . How we work with clients

How we work with clients

Engagements differ by standard and by service. The shape stays the same, and at every stage you know what has been completed and what comes next.

01

Scope

A short call to establish what is needed, the deadline and the entities involved. No cost, and no obligation to continue.

Written scope and fee proposal
02

Information

A defined request list, then a review of what comes back. We tell you which gaps matter and which you can leave.

Readiness note
03

Approach agreed

Assumptions, methodology or testing plan, set with you rather than presented to you.

Agreed in writing before work starts
04

Delivery and review

The work is completed and independently reviewed inside Prima by a second qualified pair of eyes.

Draft findings first
05

Sign-off and support

Final deliverable with the methodology and supporting file, signed by the partner who ran it.

We answer auditor queries directly

Two things are consistent across every engagement. The person who signs the report is the person who did the work, and the assumptions are agreed with you before anyone starts calculating. Neither is standard practice in this market, and both exist because the alternative produces reports that fall over in review.

Block 10 . The market we work in

The market we work in

Three things changed the reporting landscape across the Gulf and South Asia inside a decade, and each one created work that did not exist before.

IFRS adoption. Saudi Arabia moved to full IFRS for listed entities, and every company with an end of service benefit obligation suddenly needed an actuarial valuation it had never commissioned. Most had no internal capability, and the local supply of qualified actuaries was thin.

IFRS 17. Insurers across the region had to rebuild how they measure and present insurance contracts. Transition work needed actuaries who could also defend an accounting treatment, and reserving systems that produced output a regulator would accept. SAMA reporting formats made the requirement concrete rather than theoretical.

Mandatory ESG disclosure. Tadawul published disclosure guidance for listed entities and SAMA set supervisory expectations for financial institutions. Reporting moved from voluntary to expected, and the constraint turned out to be data collection rather than report writing.

Each of those pulled the same firms into the same problem: a technical requirement, a hard deadline, and no internal team qualified to meet it. That is the work we do.

The constraint is rarely the calculation. It is finding someone qualified to sign it before the deadline.

Why regional demand outgrew regional supply, and what the firm was built to answer.

Prima Consulting by the numbers

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The team arrived from actuarial consultancies, Big Four accounting firms, insurers, banks and technology businesses. Between them they hold fellowships of the Society of Actuaries and the Pakistan Society of Actuaries, fellowship of the Institute of Chartered Accountants of Pakistan, CPA and CFA charters.

Clients we work with

Block 13 . Where our experience comes from

Where our experience comes from

The team arrived from actuarial consultancies, Big Four accounting firms, insurers, banks and technology businesses. That history shows up in the sectors we work in most.

InsuranceLife and non-life reserving, product pricing, profit testing, IFRS 17 transition and appointed actuary work. Several of our partners spent their careers inside insurers before consulting.
BankingIFRS 9 expected credit loss modeling, effective interest rate treatment, and the regulatory reporting that follows. One of our directors spent years at UBL, Pakistan's leading commercial bank.
Listed corporatesEnd of service benefit valuations, lease accounting, impairment testing and revenue recognition for groups reporting under IFRS across multiple jurisdictions.
Government and public sectorProcurement-grade reporting, governance frameworks and controls assurance for entities answerable to a regulator or a ministry.
Family-held groupsCharter and council structures, shareholder agreements and portfolio governance for families moving ownership between generations.
Technology and telecomRevenue recognition on multi-element contracts, lease portfolios across sites, and employee benefit obligations across large workforces.
Block 14 . Where we work from

Where we work from

Five offices. Each one delivers, rather than routing the work somewhere else.

Conference room at one of our offices, with the Prima logo on screen and client awards on the shelves
Karachi, PakistanHead office. Actuarial valuation, IFRS 17 reserving and management consulting for listed insurers, banks and manufacturers.
Al Khobar, Saudi ArabiaIAS 19 end of service benefit valuations, IFRS advisory, and ESG reporting written against Tadawul and SAMA expectations.
Dubai, UAEActuarial services, ESG advisory across Dubai and Abu Dhabi, internal audit and GRC.
Dublin, IrelandEuropean financial reporting and advisory.
Aachen, GermanyEuropean reporting and advisory, delivered in German.

Reporting and guidance available in English, Arabic and German.

Block 16 . Start with the problem, not the service

Start with the problem, not the service

Tell us what is due and when. You will speak to the specialist who would run the work, not a salesperson.

30-minute call. No obligation.

FAQs

Frequently Asked Questions

Prima Consulting is a financial and risk consultancy. We deliver actuarial valuations, IFRS reporting, internal audit and governance, ESG reporting and finance operations across Saudi Arabia, the UAE, Pakistan and Europe, and build software for the same standards through IFRS Tech.

No. Bloom Prima, Insight Prima, Zenith Prima and Pinnacle Prima are separate consultancies with no connection to us, and we cannot help with their enquiries. Prima Consulting operates only from primaconsulting.org, with offices in Karachi, Al Khobar, Dubai, Dublin and Aachen.

Our head office is in Karachi. We also operate from Al Khobar in Saudi Arabia, Dubai, Dublin and Aachen.

Ahsan Sukkurwala, FSA and FPSA, leads actuarial services. Ibrahim Ahmed Zahidie, FCA, leads advisory and transformation. Shabih Ahmed Arif leads business consulting. Each holds the qualification their practice requires.

Fellows and Associates of the Society of Actuaries and the Pakistan Society of Actuaries, Fellows of the Institute of Chartered Accountants, CPAs and CFA charterholders, alongside ESG specialists and a digital transformation team.

Yes. IFRS Tech is our software arm, staffed by our own digital transformation team and working to specifications written by the actuaries and accountants who run engagements. Nothing is outsourced.

The firm was founded in Karachi and has since opened offices across the Gulf and Europe. Our team carries more than 55 years of combined experience across actuarial consulting, Big Four accounting, insurance, banking and technology.

Open roles are listed on our careers page. We hire actuaries, chartered accountants, credit risk modelers and developers across all five offices, and we take trainees through actuarial and accountancy qualification.

Prima Consulting has run actuarial work from Karachi for over a decade, covering IAS 19 valuations, IFRS 17 reserving and expected credit loss modeling for listed insurers, banks and manufacturers. Our actuarial practice is led by a Fellow of the Society of Actuaries.

Actuaries apply statistics and financial mathematics to risk. In practice that means valuing employee benefit obligations, setting insurance reserves, pricing products, testing profitability and signing the reports a regulator or auditor requires.

An appointed actuary is the qualified individual formally responsible for an insurer's reserving and regulatory actuarial reporting. Prima Consulting provides appointed actuary services across the Gulf and Pakistan.

An enterprise risk management actuary quantifies risk across an entire business rather than a single product line, so a board can rank exposures against each other. It sits between the actuarial function and the risk committee.

Yes, and it is one of our largest practices. Life and non-life reserving, product pricing, profit testing, IFRS 17 transition and appointed actuary work, supported by Delta and Aegis for insurers who want to run the calculations in house.

IFRS Tech is the software arm of Prima Consulting. Our own digital transformation team builds every product to specifications written by the actuaries and accountants running engagements. Nothing is outsourced, and the software publishes at ifrstech.com.

More than 700 across banking, insurance, manufacturing, energy, telecom, healthcare, government and family-held groups, delivered from five offices.

Review searches often surface unrelated firms with similar names, so check the result points to primaconsulting.org. For references on our work, ask during a scoping call and we will put you in touch with clients who have agreed to speak.

Our head office is in Karachi, reachable on +92 21 33380738. Saudi Arabia is +966 59 282 8806 and the UAE is +971 588 664 033. Email info@primaconsulting.org.

Book a free consultation and you will speak to the specialist who would run the work. Tell us the standard, the reporting date and the entity count, and we will tell you what is possible.